What is Milk?

The dairy industry is desperate. Their sales have declined by 7% in 2015 and they are expected to decline by double digits in the next three years. The reason? People are learning that plant-based alternatives are far healthier. That’s very good news for the animals.

Dairy companies are not going down without a fight though. They have asked their  congressional representatives to complain to the Commissioner of the FDA about the use of the term “milk” by the plant-based competitors.  They have asked that the FDA use its “legal authority to investigate and take appropriate action against the manufacturers of the misbranded products”.

The same thing happened with Hellman’s Mayonnaise.  Hampton Creek, a producer of “Just Mayo” that makes an egg-free mayonnaise, became the defendant in a lawsuit by   Hellman’s to ban them from using the term “mayo”. They lost.

The dairy industry receives plenty of subsidies funded by taxpayers. Those subsidies are used to enslave and abuse animals for their milk, shortening their lives by more than three-quarters, and then discarding them once their bodies are used up. They are no more than products on an assembly line.

More progressive companies watch consumer trends closely. Rather than try to protect their outmoded practices, they apply their creativity and turn it into innovations. Ben & Jerry’s is one such company that has begun a line of non-dairy ice cream that is delicious. Beyond Meat is another one that has created a plant-based burger with 20g of protein. It’s 100% vegan and is winning over the die-hard burger eaters.

I would rather give my money to businesses that promote health, sustain the environment and leave animals to enjoy their lives as they should. Wouldn’t you?



Another plant-based mayo product that is delicious.



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